eBay for Charity newsletter campaign

Description
  • Date: 23. April 2020
  • Categories: Email marketing and development

eBay for Charity is part of the regular eBay marketplace and makes it easy for people to support important causes worldwide. On November 19, 2019, eBay announced that the program had raised over $1 billion worldwide for charities around the world.

My mission was the creation and implementation of a newsletter campaign for the acquisition of new charity auctions. Since eBay for Charity could not use Salesforce, we sent the regular newsletters with responsive custom html templates via Mailchimp. For this I used the framework ‚mjml‘.